This was an organization that had always had great uniforms in the past. With the guidance of our ownership team and the talents of our brand creative and merchandising teams led by Shirley Zhang and Amy Serino working alongside our Nike design partners, we have found a sweet spot of classic and modern for the future of the franchise.
My thoughts in them: I love the new Atlanta Hawks uniforms. © 2020 ABG-SI LLC. White makes up the primary color of the Association uniform with Torch Red filling the numbers, letters and marks and Legacy Yellow borders. This has led to slight changes in the team’s “Global Logo” and serves as the inspiration for two new secondary logos that are being utilized on the waistbands of each respective new uniform.
Each color symbolizes integral components of the Hawks franchise and its commitment to the state of Georgia and city of Atlanta: TORCH RED: Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. After spending a few years with a decidedly-modern look, the Hawks have gone with a look that is based in tradition and classic basketball design. The shorts of both uniforms feature the iconic Evo logo on both legs with the club’s new secondary ‘Hawks’ wordmark appearing at the mid-section of the waistband. From the triangle “Feather Pattern” being sublimated on each uniform to the usage of “Volt” green as a secondary color and even to the promise of wearing mismatched jerseys and shorts for games, it was clear that those old uniforms were designed more for what was going on in the current moment instead of being designed to stand the test of time.
It’s a small-but-interesting wrinkle and something to look out for when other uniforms are unveiled in the near future. Since 2017, the Atlanta Hawks have held a multiyear partnership with Sharecare, the Atlanta-based digital health company that helps people manage all their health in one place. SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC.
Dedicated to supporting each other and our community. Legacy Yellow fills the letters, numbers and marks with a subtle Torch Red outline. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. With the new renovations of State Farm arena, this seems like they are turning the franchise in a new direction. Fans can go to hawksshop.com to sign up for early access info on the new Hawks jersey preorder and other swag. Along the sides, red and yellow stripes alternate and run the length of the jersey. White makes up the primary color of the Association uniform with Torch Red filling the numbers, letters and marks and Legacy Yellow borders. We know sports has the power to unify and for years, true Hawks fans have shared their passion for our classic colorways. This move will definitely boost jersey revenue and hopefully get the Hawks some wins for their deserving fanbase of avid hoops fans. The Sharecare jersey patch is placed just above the heart on all three versions of the new Hawks uniform.
Both the Association and Icon editions have Atlanta emblazoned across the chest with the Swoosh logo below the strap on the right side and directly across from the Sharecare patch. Be TRUE TO ATLANTA and get your new Hawks uniform now! ATLANTA -- The Atlanta Hawks today revealed new uniforms, inspired by the franchise’s signature colors and marks synonymous with the team and its history in the city of Atlanta … Yellow returns to the Hawks’ colour scheme, a hue that was sorely missed in the overall look of the team. In addition to general sports logo and uniform talk, I also regularly write about baseball for SB Nation’s Talking Chop, SB Nation MLB, and Baseball Prospectus. LEGACY YELLOW: This signature color is an homage to the golden era of Hawks basketball. Ever since 2011, I have been blogging about logos and uniforms. © 2020 Forbes Media LLC. South Fulton Councilwoman Helen Willis: Together We Can Solve Social Justice Issues, Activist Marcus Coleman: Police Should Also be Alcohol and Drug Tested, South Fulton Police Chief Keith Meadows: We Have Nothing to Hide, Atlanta Mayor Keisha Lance Bottoms on V-103's Morning Culture with Big Tigger, Dr. Glenda Glover: Soror Kamala Harris Nomination is Bigger than AKA, Kentucky Attorney General described as Black Man Absent of Black Sensibilities. The Atlanta Hawks this morning officially unveiled three new uniforms, a series of new alternate logos, as well as a new colour scheme.
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